![]() ![]() Want to get advice on your outfits or celebrate your wins? Connect with other fashion lovers! Outfit designer or judge – Join the competition and decide who looks 5-star worthy and who missed the mark. Over hundreds of thousands of entries per styling challenge! Fashion week is every week on Covet Fashion - Cast your vote and decide what’s hot! Submit your designs and become the top ranking fashionista in Style Challenges! Become the top stylist! Makeover your virtual model for various styling challenges such as photo shoots, cocktails and red carpet fittings. Hair and makeup styles complete the look - choose from chic hairstyles and makeup looks on our new diverse array of models. Dress up your model with thousands of glamorous clothing and accessory items to choose from! Discover your next favorite fashion designer right on Covet Fashion!įASHION DESIGN – STYLE THE PERFECT OUTFIT Fashion shopping meets the real world - explore collections from our coveted partners including Ashley Lauren, Badgley Mishka, and Camilla. Designer clothing from over 150 brands - you’re sure to discover styles you love. Vote on looks from millions of other fashion lovers!įashion week or everyday style - become the top fashionista in Covet Fashion. Style and design clothes to earn amazing in-game rewards in Style Challenges and become the #1 designer. “We built it with our community.Makeover your virtual life in Covet Fashion, the ultimate fashion design game! Dress up your model, build your digital dream closet, and explore all the hottest styles in the fashion world right from your phone! Discover designer clothing and brands you love, plus get recognized for your style with fashion face-offs for in-game rewards! Fashion design games come to life like never before on Covet Fashion.ĭress up and makeover your virtual model with fabulous items from real-world fashion brands and hundreds of unique hair and makeup styles. “They are overwhelmingly excited about this feature,” Ethington said. The company also held a breakfast with influencers who are passionate about body confidence issues. It tested them both with user style councils. The images are then rendered in 2D.Ĭovet Fashion collected more than 30,000 responses to surveys on the changes. The team built a 3D mesh to take the garments and modify them to fit on the 50 different models. ![]() But you don’t use that personal avatar in the gameplay challenges. When you create your own profile in the game, you can choose whatever facial features and body features you want. “All the focus is on the styling choices.”Įach 2D model is selected and drawn on its own. “We wanted to take away any judgement people have about which body is better and which race is better,” Ethington said. Rather, it launches challenges with randomly selected models, and everyone has to compete in that particular challenge using the same model. “We use it for empowering messages,” Ethington said.Ĭovet Fashion isn’t yet letting users choose bodies or models with each style challenge. That was a huge undertaking.”Īs part of this initiative to build confidence and appreciation for all forms of beauty, Covet Fashion spoke with their community of users about the power of compliments and helping them overcome their insecurities.Ĭovet Fashion blends elevated aesthetics, real-world fashion, and a strong emphasis on community feedback that keeps millions of users coming back. And we had to take all of the garments and morph them so they fit all the different bodies. ![]() “Covet Fashion has added 50,000 garments over three-plus years. “The tech that had to go into to enable this is quite intense,” Ethington said. You see beauty in yourself and in the app, and associate it with other models, and those that don’t look like you.”īeginning today, 50 new models will be featured in Style Challenges where the community of nearly 3 million women will style them for holiday parties, red carpet events, and more.Ĭovet Fashion had to enlist the help of their users, partners and the broader fashion community to inspire every woman to feel confident in their own unique way and embrace the beauty of those around them. ![]() It’s important not to follow a lot of the same stereotypes as to what is beauty. It comes in all sizes and colors and shapes. “We can’t single out one standard for beauty. “As we have gone through this amazing process of having a game lasting for so long, we realized how much of an impact we have on women’s lives,” Ethington said. ![]()
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